Dublin (PRWEB) January 10, 2006

Research and Markets (http://www.researchandmarkets.com/reports/c30403) has announced the addition of Medical Affairs: Evolving with the Compliance Environment to their offering.

Medical affairs departments are suffering from the latest round of regulatory scrutiny. With the regulatory environment constantly changing, medical affairs teams must frequently adapt just to keep up. Recent regulatory guidelines, such as the OIG’s Compliance Program Guidance, continuously force pharmaceutical companies to revaluate their daily operations to ensure they remain compliant. The industry is also considering the effects that Medicare Part D will have on medical affairs teams. Industry-leading companies react, and sometimes overreact, to new regulations and guidelines that frequently cause organizational disruption in their medical affairs functions.

This study has been developed to research pharmaceutical companies’ medical affairs functions – and what makes them successful in the face of a constantly changing compliance environment. Medical Affairs: Evolving with the Compliance Environment examines the inner workings of pharmaceutical medical affairs departments. From budget allotments to departmental and individual activity staffing levels, this report details the strategies and tactics of some of the industry’s top medical affairs groups.

Medical Affairs: Evolving with the Compliance Environment analyzes the practices of some of the industry’s top medical affairs departments to provide the steps medical affairs departments must take to make their functions more integral pieces of the overall company picture. The report provides the tools that medical affairs leaders need to improve their departments by comparing their spending, staffing, structure, activities and compliance strategies to gain a competitive advantage over top pharmaceutical companies.

The report makes its case with metrics and techniques for managing the medical affairs function:

Structure and Activities – Learn how industry leaders have reorganized their medical affairs departments and reassigned responsibilities to remain compliant.

Compliance Strategy and Globalization – The increased scrutiny has led some companies to implement global standards to remain compliant across all their medical affairs teams.

Budgets, Staffing and Training – Analysis of current medical affairs resource allocation, including budget and staffing data for thought leader development, clinical operations, medical education and medical publications. Also, analysis on how companies have implemented more rigid training for their medical affairs personnel to recognize potential compliance issues and adapt their operations to avoid regulatory scrutiny.

What Data Is In The Report?

Each of the report’s three chapters contains company-related data that detail the following metrics for 16 companies representing global and affiliate medical affairs teams, as well as those supporting large and small brand portfolios:

Medical affairs spending by portfolio size (greater than or less than 10 brands)

Medical affairs department headcounts

Medical affairs structures, including sub-functions and reporting relationships

Global vs. affiliate medical affairs data

Key performance indicators for medical affairs departments

Who Should Purchase This Report?

Medical Affairs Directors

Thought leader management directors

Clinical development teams

Therapeutic area leaders

Brand directors

Product managers

Marketing executives

Functional area representatives and executives in Market Research, Medical Affairs, Thought Leader Development and Advertising

Brand team members

Why Read This Report?

Benchmark your medical affairs department’s structures and resources against competitor companies

Lobby for additional resources for your medical affairs teams

Learn other companies’ innovative strategies for structuring compliant medical affairs departments, organizing medical affairs sub-teams and activities, overcoming competitive and resource hurdles and implementing precise policies to operate within the evolving regulatory environment

Structure your medical affairs department to adjust to major trends in compliance and regulatory restrictions

Coordinate interactions between commercial and medical affairs teams

Equip your medical affairs department with the latest competitive intelligence and data

Conserve your budgets so you can adequately fund key activities

For more information visit http://www.researchandmarkets.com/reports/c30403

Laura Wood

Senior Manager

Research and Markets

press@researchandmarkets.com

Fax: +353 1 4100 980

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