Denver (PRWEB) July 11, 2007

NitroSell LLC , a world leader in Microsoft Dynamics integrated eCommerce for the retail SMB market, was featured in the Microsoft World Wide Partner Conference Keynote. The speech was delivered by Allison Watson to an eight thousand strong live audience and to thousands more via the web. Microsoft’s Worldwide Partner Group Corporate Vice President focused on NitroSell’s thought leadership and innovation to demonstrate real-world solutions using Microsoft’s Software Plus Services partner opportunity framework. In a case study video shown during the speech, AmazingGrapes.com, (a successfully thriving Dynamics Retail Management System customer powered by NitroSell’s web-enabled wine store) was used as a showcase example of how Dynamics RMS in combination with NitroSell is helping retailers worldwide revolutionize their businesses by going multi-channel. Tom Keane – NitroSell’s President was quoted in the video saying “Microsoft’s Software plus Services model is a massive inflection point already in motion. It will deeply impact the IT business globally and will then drive huge productivity gains and wealth creation. Local is now global, and Microsoft partners have a huge opportunity to deliver Windows Live connected solutions to a larger, geography independent customer base.”

Since installing the combined Microsoft Dynamics RMS + NitroSell (software + [Web] services) solution, Amazing Grapes Wine Store has grown to become a highly successful multichannel brick-and-mortar and Web retailer. Thanks to a Dynamics RMS + NitroSell approach to eCommerce Amazing Grapes is seeing new Web orders arrive daily. “Revenues have tripled since we got on the Web with Microsoft Retail Management System and NitroSell.” – Greg Schroeder, Marketing and Web Director, Amazing Grapes Wine Store.

The company makes it easy and affordable for retailers by cleverly hiding complexity. What retailers experience is a quick to install, highly customizable, easy to operate, multi-channel business system with a 24/7 shopping experience, seamlessly connected, both in-store and online.

“Nitrosell is an excellent example of how our partners are innovating with Software plus Services today. The combination of Dynamics RMS software with NitroSell eCommerce allows customers to benefit from the best experience across on premise and hosted solutions,” said Marie Huwe, General Manager Microsoft Worldwide Partner Marketing. In another keynote speech delivered yesterday by Microsoft CEO Steve Ballmer he declared “the era of software plus services is now, customers are pushing Microsoft to offer more hosted services, and partners will need to adapt their business models to accommodate that reality. In the consumer space, Web services are already firmly in the mainstream, and large enterprises are developing strategies and incorporating it into their decision-making.”

About NitroSell

NitroSell (www.nitrosell.com) provides eCommerce software that integrates with Microsoft Dynamics, enabling retailers to put their bricks-and-mortar stores online quickly and efficiently. NitroSell’s automated services ensure that information is always up-to-date. NitroSell’s products and services are distributed primarily via a global VAR channel of partners, enabling retailers to establish enterprise-class WebStores at the click of a mouse and for minimal cost. Founded in July 2005, NitroSell has a European Headquarters in Cork, Ireland, with U.S. HQ in Boston, MA and other offices in San Diego, Charlotte and Chesterfield, UK.

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