Stena Line ad campaign inspires extreme ironing craze
Stena Line ad campaign inspires extreme ironing craze
Article by Stena House
An advertising campaign for Ferry Company Stena Line has inspired a spate of strange behaviour among extreme sport fans.The ad features a group of young people packing the car and heading off on an ‘extreme ironing’ trip. It has had the company’s staff and members of the general public taking to hill and dale with their ironing boards in an attempt to outdo each other in the pursuit of capturing the most outrageous extreme ironing photograph in the most outlandish location.For the uninitiated, extreme ironing is an outdoor activity that started in Leicester in 1997 when a bored factory worker decided he could not face the huge pile of ironing in his living room and decided to head up the nearest mountain to complete this household chore. Ten years later, thousands of people have had their photos taken doing the ironing under water, on cliff tops, in woods and in incongruous public places and since the launch of Stena Line’s ads, the company claims many more people are taking up this quirky pastime.Stena Line has set up a website at http://www.goextremeironing.com to allow those taking part to submit their photographs with the hope of winning free travel and other goodies. The company has also included an extreme ironing day trip! Enthusiasts can pack the car with their ironing boards and their friends and travel to Ireland on the Stena HSS for a days hiking in Ireland from as little as
| Print article | This entry was posted by All4U on February 5, 2012 at 9:23 pm, and is filed under Extreme. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
